Introduction Mass communicationis the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and foradvertising. Mass communication covers a wide area, comprising of closely related fields of advertisement, communication and public relations. Almost all kinds of establishments whether business, government or political are availing of services, offered by these industries, therefore an encouraging sign for those looking ahead to making a career in mass communication. Fields of Mass communication - Streams ofcourses & professionsrelated tomass communication, inIndia, have been majorly branched into:
Advertising
Visual Arts
Journalism
Public Relations (PR) & Corporate Communications
Event Management & Live Entertainment
Films & Television (TV) Studies
Radio Studies
Theatre & Presentation Arts
Web Media & Cyber Journalism
Print Media
Media & Production Management
Broadcast Media technologies
Employment Prospects A Graduate in Mass communication can find employment with newspapers, periodicals and magazines, central information service, press information bureau, websites, AIR and TV channels, publishing houses, radio and television companies, corporate world, entertainment industry, media industry, advertising agencies, public relations agencies, government organisations etc. Eligibility : Bachelor's degree or post-graduate degree in journalism / mass communication is required to pursue a career in this field. The top ten mass communication institutes in India-
IIMC, New DelhiJNU new campus, Aruna Asif Ali Marg, New Delhi
Center for Research in Art of Film and television.CRAFT Website: www.log2craft.org
Xavier Institute of Communication, MumbaiWebsite: www.xaviercomm.org
International School of Business and Media (ISB&M) Website : www.isbm.edu.in
Symbiosis Institute of Mass Communication, Pune Website: www.simc.eduAsian college of journalism, Chennai
Mudra Institute of Communications, AhmedabadFilm and television institute of India , pune
AJ Kidwai Mass Comm Research Centre, Jamia, New Delhi
Jamia Millia Islamia, Jamia Nagar, New Delhi
Manorama school of communication, Kottayam website: www.manoramajschool.com
Indian Institute of Journalism and New Media, Bangalore